As a design exercise, I chose a relatively new skincare company named FutureWise. Their original concept revolves around the slugging trend in the skincare world. The act of putting a thick layer of an additional moisturizer to act as a barrier to seal in the hydrating benefits of your skincare routine so that you wake up with plump and hydrated skin.
This updated logo allows the company the ability to create other skincare products that focus on different concerns. It still has a fun connotation with the original font creation paired with the felt marker subtext in order to appeal to a new generation of people being introduced to the skincare world.
